The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business show

The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business

Summary: Stories turn songs into symphonies, events into memories, and lives into legends. In our crowded world, “knowing your story” cuts through the noise so you can make your mark — whether you want to sell more books, increase profits, or just make a difference. At Sterling & Stone, Story is our business. The Story Studio Podcast is where we explore ways we can all tell our stories better.

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  • Artist: Johnny B. Truant, Sean Platt, and David Wright
  • Copyright: Copyright 2013 Sterling & Stone, LLC


 SSP015 Focus Is Power | File Type: audio/mpeg | Duration: 43:42

We'd gotten our hedgehog concept wrong for a while, but we want to perform our best for each other and for our audience. By establishing fences, we've really crystalized what Sterling & Stone stands for and our trajectory going forward. We’ll talk about: How we got the Hedgehog Concept wrong. Blinds in Manila. How we […]

 SSP014 What It Means to Be a Story Studio | File Type: audio/mpeg | Duration: 33:56

Sterling & Stone as we know it has existed for about seven years, but we've been on this journey together for ten years. We all started within months of each other, giving us a collection of thirty years of experience between the three of us (Johnny, Sean, and Dave). This is the first episode in […]

 SSP013 Lessons Learned and a Small Pivot | File Type: audio/mpeg | Duration: 37:48

Sterling and Stone has only been doing The Story Studio Podcast for twelve episodes, and they’ve already learned a lot about the best direction for the show. In this episode, Johnny, Sean, and Dave give an introduction to a few changes in direction that the podcast will take. Don’t worry! The Story Studio Podcast isn’t […]

 SSP012 What Makes a Story Sell | File Type: audio/mpeg | Duration: 43:28

Contrary to popular belief, there is no vault in Hollywood holding the secret that turns a story into a commercial success. In this episode, Johnny, Sean, and Dave share how a story can be crafted to appeal to a wider audience and reach beyond the established boundaries of genre. You’ll learn:   How a commercial […]

 SSP011 How to Know When to Give Up on a Story | File Type: audio/mpeg | Duration: 36:22

If you spend a significant amount of time storytelling, you’ll eventually face a project that you’ll either need to shelve or scrap. There are times when it comes as a great relief, but other times it can be very painful. In this episode, Johnny, Sean, and Dave share their experiences with scrapping projects and teach […]

 SSP010 Why You Can’t Always Be the Hero of Your Own Story | File Type: audio/mpeg | Duration: 45:02

A good piece of writing advice for a character is to understand that a character is the center of his own world. Often even your worst characters are doing what makes sense to them. We, as creatives and business owners, function similarly, operating with a myopic viewpoint within our own frame. In order to get […]

 SSP009 Dissecting 3 of our Successes and Failures | File Type: audio/mpeg | Duration: 40:04

After writing millions of words together, Johnny, Sean, and Dave share their greatest successes and failures, and how they used those lessons to build their vision of a story studio. Are you wondering what the ever-growing demand for superb storytelling skills means for your future? Check out our latest interview as Johnny and Sean dive […]

 SSP008 Story Structure | File Type: audio/mpeg | Duration: 48:12

Whether the story you’re telling is about yourself, a novel you’re writing, or the journey of your business, understanding the way stories work is a sure-fire way to resonating with your audience. If you’ve been struggling to understand story structure and how to apply it to the story you’re attempting to tell, Johnny, Sean, and […]

 SSP007 Getting live feedback to tell a better story, with Dr. Matt Champagne | File Type: audio/mpeg | Duration: 41:36

Dr. Matt Champagne originally appeared on the Self Publishing Podcast to share what he’d learned about gathering customer opinions and experiences. In this episode, he’s back to talk to Johnny, Sean, and Dave about how he used those same principles to make the Smarter Artist Summit even smarter than before. You’ll learn: Why the way […]

 SSP006 The Story Your Community Tells About You | File Type: audio/mpeg | Duration: 42:22

What is the story that your community tells about you? Whether the stories you tell are about a ragtag group of space smugglers or about the pathway to financial freedom, your readers, listeners, viewers, and followers are telling their own story about you and sharing that story with others. In this live recording of the […]

 SSP005 The Story of Your Business | File Type: audio/mpeg | Duration: 41:24

Story goes far beyond books and film. It’s a fundamental way we make sense of the world around us. One man down, Johnny and Sean share how they’ve learned to tell their business’s story, and how you can do the same. In this episode you’ll learn: How Chipotle used story to strengthen their brand. Why […]

 SSP004 Breaking Down Breaking Bad | File Type: audio/mpeg | Duration: 57:06

Breaking Bad is a masterwork in storytelling. In this episode, Johnny, Sean, and Dave talk about the importance of story structure. They break down how the first episode Breaking Bad: Sets up the protagonist’s character arc Gives a sense of inevitability Tells a confident story If you have Netflix, you can watch the first episode […]

 SSP003 What We Learned Publishing Over 100 Books | File Type: audio/mpeg | Duration: 50:52

After writing millions of words in the trenches of the self-publishing landscape, Johnny, Sean, and Dave have emerged with many lessons learned from publishing more than one hundred titles. In this episode the guys share their biggest takeaways, including: Why there are always exceptions to the rules. Why you need to “know your why.” How […]

 SSP002 Where Story Is Going | File Type: audio/mpeg | Duration: 44:50

In a fast-paced, ever-changing media environment, it's important for artists to understand the role of story in our lives and businesses, and how story will shape our future. In this episode, Johnny Sean, and Dave discuss: Sean's experience watching the new P. T. Anderson movie, and what keeps drawing him back to watch his movies. […]

 SSP001 Why Story Matters | File Type: audio/mpeg | Duration: 38:12

Welcome to the Story Studio Podcast with Sterling & Stone! After retiring the Self Publishing Podcast, Johnny, Sean, and Dave are back for chapter two. In this inaugural episode, the guys explain: What Sterling and Stone is and the company’s history together. Why the Self Publishing Podcast needed to end. Why story is so important […]


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