The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business show

The Story Studio Podcast - Writing, Storytelling, and Marketing Advice for Writers & Business

Summary: Stories turn songs into symphonies, events into memories, and lives into legends. In our crowded world, “knowing your story” cuts through the noise so you can make your mark — whether you want to sell more books, increase profits, or just make a difference. At Sterling & Stone, Story is our business. The Story Studio Podcast is where we explore ways we can all tell our stories better.

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  • Artist: Johnny B. Truant, Sean Platt, and David Wright
  • Copyright: Copyright 2013 Sterling & Stone, LLC


 SSP036 The Real-Life Stories That Inform Our Fiction pt. 1 | File Type: audio/mpeg | Duration: 38:52

The Story Studio Podcast is phoning it in for a couple episodes. But really, we’re expanding the scope of the show. The seeds of stories are all around us. It’s our job as storytellers to acknowledge and nurture these seeds so that our novels and screenplays have life—a three-dimensionality that binds our audience to our […]

 SSP035 Newsletter Ninjitsu with Tammi Labrecque | File Type: audio/mpeg | Duration: 45:48

No one knows author newsletters like Tammi Labrecque. She literally wrote the book on it. Lucky for us, she agreed to talk to us about what authors get wrong about their mailing lists and how you can use your list as your ultimate secret weapon. We Talk About: Why mailing lists are not optional. Why […]

 SSP034 Persuasion with Dave Lakhani | File Type: audio/mpeg | Duration: 55:08

Dave Lakhani is a persuasion ninja. Driven by his need to understand why people believe what they believe, he’s built businesses using story to sell his ideas. Dave will be speaking at the 2019’s Smarter Artist Summit, but we wanted to give you a small taste of his expertise on today’s episode. We Talk About: Persuasion […]

 SSP033 Storytelling in Video Games | File Type: audio/mpeg | Duration: 38:18

Over the past forty years, the video game industry has grown in ways most of us couldn’t predict. Video games have shifted from the idled-away time of children to one of the largest entertainment industries in the world, appealing to all ages. In today’s podcast, we talk a bit about how interactive storytelling is changing […]

 SSP032 Great Villains | File Type: audio/mpeg | Duration: 35:00

A hero is only as great as the villains that oppose them. A great villain frames your hero, bringing life to your conflicts and depth to your themes. Stories like The Walking Dead, Breaking Bad, and Die Hard all have something to teach us about how to build a compelling villain. Today, we deconstruct villains […]

 SSP031 Relearning Mindset and Craft Lessons | File Type: audio/mpeg | Duration: 35:42

We want to take a moment to talk about our writer’s journey. It’s been a long seven years with many trials and individual trajectories. That said, this isn’t a review of our entire history. Instead, we want to talk about more recent lessons we’ve learned or relearned. We Talk About: Flow and confidence. The correlation […]

 SSP030 Bending the Rules of Story Structure | File Type: audio/mpeg | Duration: 53:12

Now that we’re pulling back on author events with the Smarter Artist, we’re able to use our time on what we refer to as a “No ROI event.” These are private events with small groups. The purpose is to learn something together rather than teaching. Our last event was a movie-watching marathon. We picked films […]

 SSP029 Adapting a Story for Film and TV | File Type: audio/mpeg | Duration: 40:08

It’s the dream of many authors to see their work translated into a movie or TV. But there are several considerations an author must make when deciding whether their work is ready for adaptation. We’ve been at the adaptation process for several of our stories, and, today, we share what we’ve learned and what to […]

 SSP028 Great Storytelling in Modern Film and TV | File Type: audio/mpeg | Duration: 39:10

We love film and Television. We’re lucky to be creators in an era when the visual medium has never been more instructive on storytelling via modern TV, and our ability to analyze film through the decades. Today, we wanted to talk about the stories we have and are currently appreciating from the big, small, and […]

 SSP027 Johnny Battles Creative Burnout | File Type: audio/mpeg | Duration: 42:10

For a while now, Johnny has been feeling the malaise of low creative energy after the heavy demands on his time over the past few weeks. Now that he’s back to storytelling, he’s finding it hard to get back on the horse. In today’s episode, we talk about writer’s block, burnout, and how to recapture […]

 SSP026 The StoryJacket Process | File Type: audio/mpeg | Duration: 44:22

We like to make up fun names for each step of our process at Sterling and Stone. Since we introduced the idea of StoryJackets, we’ve gotten many requests for us to talk more about what they are and how they work. That’s what this episode is all about. And because we couldn’t do the topic […]

 SSP025 Plotting a Story | File Type: audio/mpeg | Duration: 42:04

While we’ve always engaged in some level of story preproduction, Sterling and Stone has made plotting an integral part of our production cycle. We all differ in how much we plot ahead of time, but we’ve learned that plotting is an important part of our ability to tell a story that works every time. We […]

 SSP024 Forging Character Arcs | File Type: audio/mpeg | Duration: 46:00

Now, more than ever, character arc is a foundational concept at Sterling and Stone. When Bonnie joined us, she took our story development process and transformed it with her deep understanding and care for a character’s progression through their story. Today, Bonnie joins us again to talk about character arcs. We Talk About: The difference […]

 SSP023 Setting as Character | File Type: audio/mpeg | Duration: 33:18

Setting is often a throwaway idea for a lot of storytellers. Stories sometimes set in a particular place because “why not?” There’s no rhyme or reason. The story just needs a setting. And for many stories that’s okay. But being purposeful about your setting can enrich your world. Today, we talk about our experiences with […]

 SSP022 Crafting Compelling Characters | File Type: audio/mpeg | Duration: 55:46

Here at Sterling & Stone, character is king. Great characters stick with us long after we close the book or walk out of the movie theater, and great characters will keep your audience coming back for more. Today’s podcast is a 201 flash course on characters. We discuss the characters we love, awesome characters we’ve […]


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