Summary: <p>What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs with the likes of PUMA and Wu-Tang Clan? For chief marketing officer Lynn Blashford, it’s a marketing special sauce that drives the brand to reach new heights in quick service retail (QSR) locations in the Midwest and coast-to-coast go-to grocery markets.</p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/dylanconroy/support" rel="payment">https://podcasters.spotify.com/pod/show/dylanconroy/support</a>
