Summary: <p><a href="https://www.linkedin.com/in/ACoAAAESdVcBERKUY6UYixrqHB3hnTin3GoNd-k">Doug Reifschneider</a> - Fractional Chief Marketing Officer - <a href="https://www.linkedin.com/company/chief-outsiders/">Chief Outsiders</a> Reifschneider grew up in the foodservice industry. He is a marketing veteran with 25+ years of progressive field, agency, and corporate marketing experience. Doug started in the restaurant business in the field by teaching franchisees and company operators how to conduct local restaurant marketing (LRM). He also formed advertising co-ops. Doug mastered the use of traditional media such as TV, radio, print, and Out of Home (OOH). In later years, Reifschneider focused on digital advertising options. As noted earlier, he combined traditional and digital advertising to grow sales. Doug progressed into leadership roles at <a href="https://www.linkedin.com/company/creativemediasols/">Hardees</a> and <a href="https://www.linkedin.com/company/fazolis/">Fazoli's</a>. He learned how to grow sales in a competitive marketplace while mentoring his team. As a result, he learned how to combine media spend and LRM.</p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/dylanconroy/support" rel="payment">https://podcasters.spotify.com/pod/show/dylanconroy/support</a>
