Using User Research to Increase Revenue




App Marketing by App Masters show

Summary: <p>Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month. </p> <p>Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs.</p> <p><strong>Learn More:</strong></p> <p>Portfolio Site with Resources: <a href="https://www.jennykaypollock.com/%20" target="_blank">https://www.jennykaypollock.com/ </a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/jennykaypollock/%20">https://www.linkedin.com/in/jennykaypollock/  </a></p> <p>Company Site: <a href="https://togetherlabs.com/%20">https://togetherlabs.com/ </a></p> <p>Twitter:<a href="%20https://twitter.com/Jennykaypollock" target="_blank"> https://twitter.com/Jennykaypollock</a></p> <p><strong>App Audits:</strong></p> <p><a href="https://apps.apple.com/us/app/id1519809235" target="_blank">https://apps.apple.com/us/app/id1519809235</a></p> <p><a href="https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084" target="_blank">https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084</a></p> <p><strong>SPONSORS</strong></p> <p>Got an app idea that you think will be the next unicorn? But you don't know what to do next?</p> <p>With more than 15 years of experience creating software, <a href="//B7dev.com" target="_blank">B7dev.com</a> can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. </p> <p>Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at <a href="https://asomasters.com/">ASO Masters</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> TikTok: <a href="https://www.tiktok.com/@thesteveyoung" target="_blank">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p> --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message