Summary: It’s important for students to feel valued in the place where they live. And emotional intelligence is key in giving Gen Zers that sense of belonging and connection. So, what can student housing organizations do to make EQ a priority? How can we create a culture where students feel seen, heard and understood? Natalya Cook is one of the newest team members at COCM. She serves as Marketing Coordinator for THE MARQ, a unique collection of student housing communities on the campus of Marquette University. Natalya is also a published author, versatile creative and passionate activist on a mission to inspire others and make them feel valued. On this episode of Student Housing Matters, Natalya joins host Brittany Pieper to define emotional intelligence and discuss how she applies it in her current position at THE MARQ. Natalya shares several strategies organizations can use to market in an emotionally intelligent way, describing how Gen Z’s demand for authenticity is playing out in the student housing space. Listen in for Natalya’s insight on getting into the mind of a student to plan community events and learn how to reach Gen Z by creating a healthy environment based on transparency, vulnerability and trust. Topics Covered How Natalya defines emotional intelligence and why it’s essential in student housing Why emotional intelligence is overlooked in our personal and professional lives How Natalya sees Gen Z’s demand for authenticity playing out in the student housing space How Natalya applies emotional intelligence in her current position as Marketing Coordinator at THE MARQ The alignment between what COCM stands for and Natalya’s purpose to inspire others Why it’s crucial for Gen Z students to have a sense of home and feel like they belong What strategies organizations can use to market to Gen Z in an emotionally intelligent way How to get into the mind of a Gen Z student for the purpose of planning community events How to reach Gen Z by creating a culture where students feel seen, heard and valued Connect with Natalya THE MARQ Natalya on LinkedIn Connect with Brittany Student Housing Matters Student Housing Matters on Facebook Student Housing Matters on Twitter Capstone On-Campus Management Brittany on LinkedIn Email media@cocm.com Resources No Studios
