Summary: Mathew Desmond joins us to discuss Cars Online 2015 - The Selfie Experience. The evolving power of the connected customer.<br><br> We begin with the fascinating finding that "One-half of customers are interested in buying a car from a tech company like Apple or Google. This is true even of customers who are satisfied with their current brand and dealer experience. It is particularly true of young customers (65%) and those in growth markets (China: 74%; India: 81%)."<br><br> Backing up a bit, we discuss the automaker's dilemma, that is the legacy manufacturing, distribution and support infrastructure and contrast that with the "clean slate" approach an entrant might enjoy.<br><br> The concept and inherent conflicts of a "Master Customer Record" fuels a deeper dive into "Continuity", the buyer's desire for a seamless experience.<br><br> Finally, we reflect on the perils that may lie ahead as the auto ecosystem attempts to improve the retail experience. <br><br> <a href="http://www.asymcar.com/">asymcar.com</a> <br><br> <a href="http://www.asymcar.com/r/">Asymcar River of News</a>
