The 2021 State of PPC: What's Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising

Summary: <p>Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad close variant matching, new features they are loving (and hating), and how to safely test automation in your accounts.Meet our lovely guests:</p> <p>&lt;a href="https://twitter.com/NeptuneMoon"&gt;<a href="https://twitter.com/NeptuneMoon" rel="noopener noreferrer" target="_blank">Julie F. Bacchini</a>:&lt;/a&gt;  President, Neptune Moon. #PPCChat moderator<br> &lt;a href="https://twitter.com/anna_sorok"&gt;<a href="https://twitter.com/Anna_Sorok" rel="noopener noreferrer" target="_blank">Anastasia Sorokina</a>:&lt;/a&gt;  Associate Director of SEM, Stella Rising<br> &lt;a href="https://twitter.com/marketingbymark"&gt;<a href="https://twitter.com/MarketingByMark" rel="noopener noreferrer" target="_blank">Mark Saltarelli</a>:&lt;/a&gt;  Digital Marketing Manager, Cypress North. Marketing O'Clock cohost.</p>