Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media
Summary: Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week.
This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising features, Quora Ads, Google Ads bidding options and we have our second ever TAKE-OFF where we pit the blazing hot takes of 4 marketers up against each other in a winner take all. All this, plus an article on AdSense alternatives form Kinsta, and much much more. Show notes: https://marketingoclock.com/new-google-nofollows-seo-rank/
Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown of Jason Fried vs. Google, Facebook suffers another security breach, Youtube abbreviates subscriber count, Microsoft adds a new function to Excel, The Office helps diagnose technical SEO problems, and Amazon initiates the future of shopping with Whole Foods.
Tis the season for Google Ads special occasion smart bidding, Yelp personalizes their user experience, LinkedIn launches top-secret insights hub, Tik Tok is all the rage, Facebook gets in front of the 2020 election, Twitter works on scheduling feature, Quora's in big trouble, Pinterest fights misinformation with facts, 5 million Google search results are analyzed, and this 2000's start-up company is secretly making a comeback.
Google Ads delivery for search and shopping decelerates, Twitter adds more video bidding options, Youtube may stop targeting kids with ads, Pinterest brings us behind the content classification scenes, Bing keeps being the little engine that could, Google delivery icons disappeared just as fast as they appeared, all SEO strategies don’t need to be identical, and a motorcycle accident turns into an (alleged) sponsored photoshoot.
Google Webmasters tweet third-party hosting advice, the Google monopoly continues to dominate, the secret is out for how to successfully rank locally, manage all your hashtags in one Cool Tool, buy movies within Facebook ads, podcasts continue to be trendy, Tumblr is on the market again for a record low price, and posting to Instagram could be the easiest way to make a million dollars.
Google Trips may be gone but their features live on through Google Maps, Pinterest’s shopping hub expands catalog capabilities, agencies speak out against Google going behind their backs, tracking competitors Facebook ads has never been easier, interest targeting heads to Spotify, Yelp is changing phone numbers, Youtube viewer records aren’t as factual as they seem, and learn how to see what pages are ranking or driving traffic from Google.
Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now easily report across platforms, apps join the Google Discover family, Snapchat's new Instant Create ad tool focuses on smaller advertisers, Facebook unveils the Business Manager makeover, learn how to make Google Sheets work for your SEO needs, and Chase chooses machines over humans when it comes to copywriting.
This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep breakdown the cons of sleeping in a moderately used Wienermobile, discussed the magic of Top Gun Algo Update names and did a first ever dramatic reading from a Tweetstream in this week's Take of the Week.
Facebook rolls out its new Ads Manager platform, Twitter's desktop feed redesign goes live, Google search targeting gains the same capabilities as display targeting, Youtube makes it easier for creators to earn revenue, Nick Kolenda shares 31 tricks to improve your writing, Buffer helps with analyzing social media performance, and beware of any apps that want to own your face.
Microsoft gives advertisers the ability to create hundreds of different ad variations, Pinterest adds new video capabilities, Facebook focuses on its creators, 30k followers gives you celebrity status, we explore Data Studio Explorer, and The Rework Podcast squeezes a six-hour interview into a must listen search engine optimization episode.
Google robots dominate the news with unsupported rules, open sourcing and an exclusion protocol specification, reach estimates return to Facebook, Linkedin Ads includes retargeting, Youtube pushes for augmented reality ads, Twitter works on hiding tweets, Flux Guard allows us to track website changes, and the future has arrived with FaceTime eye contact correction.
Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is revealed, testing your video ads with Youtube's mockup tool is free, and branded proposals are the latest in influencer trends.
In this week's digital marketing news, Google's under fire for stealing content, Pinterest gets technical with their new Complete The Look system, we look into how much traffic Google is taking for themselves, Facebook announces its new Libra cryptocurrency, we debate Google's daily budget rules, Julia Olennikova gives us 39 PPC tools for paid advertisers and more. Read the full show notes at https://marketingoclock.com/pinterest-complete-the-look/
This week's digital marketing news features a breakdown of Mark Meeker's 333 slide Internet Trends report (and what it means for marketers), cover new Conversion bidding by campaign rollouts and more diversity in the search results. We've also got the hottest takes of the week from Sarah Burke, a WTH from a webmaster that gave up after the June 2019 Core Update and have a great tool to help do better with Shopping Ads and a Must Read Marketing Article showcasing all of the SERP features. Read the full show notes at https://marketingoclock.com/what-the-2019-internet-trends-report-means-for-marketers/
This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad video creation tools, organic branded content used as Instagram ads, the future (or lack thereof) of political advertising, more evidence building against the Google monopoly and teenagers airdropping unsuspecting strangers memes for fun. Read the full show notes at https://marketingoclock.com/google-core-update-2019/