Summary: Hosts Jen Jennings and Tom Testa agree that email marketing itself is not overrated or underused - in fact, it's an especially important tool now, when in-person events and trade shows are not happening. In this episode, the two discuss the different aspects of email marketing, such as the process of creating a mailing list, types of content to distribute and more. Be sure to tune in! To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/
