Summary: Hosts Jen Jennings and Tom Testa discuss two topics on the mind of a lot of marketing folks right now – SEO and SEM. From adding keywords to your website, to launching pay-per-click campaigns to drive traffic, these marketing tactics can be very complex – and of course, there are some overrated and underused aspects of each. Tune in to find out what they are! To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/
