Summary: <p>This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization? </p> <p>This week's guest is Thomas Kriebernegg, Co-Founder and CEO at <a href="https://appradar.com/">App Radar</a> - an industry leader in the app marketing & analytics field, energizing international growth for mobile apps and mobile games. </p> <p><strong>Topics Covered:</strong></p> <p><strong>01:38</strong> ASO for 2021</p> <p><strong>02:58</strong> Apple Search Ads Trends</p> <p><strong>06:06</strong> How to protect your brand using Apple Search Ads</p> <p><strong>08:52</strong> What to control and optimize for ASO</p> <p><strong>11:45</strong> Long tail keyword traffic outside of US</p> <p><strong>13:31</strong> Why do I rank for a keyword that is NOT in my meta data</p> <p><strong>15:18</strong> How do app preview videos help ASO?</p> <p><strong>18:16</strong> Are App Store reviews exchange services worth it?</p> <p><strong>20:23</strong> Gain App Audit</p> <p><strong>37:00</strong> Find Art App Audit</p> <p><strong>50:25</strong> WallStreetSlider App Audit</p> <p>Get our greatest growth hacks to increase downloads & revenue: <a href="http://www.appmasters.com/training%20">http://www.appmasters.com/training </a></p> <p>***************</p> <p>Get your app audited: <a href="http://www.appmasters.com/audit">http://www.appmasters.com/audit</a></p> <p>***************</p> <p><strong>SPONSORS</strong></p> <p><a href="https://www.socialpeta.com/?utm_source=AppMasters&utm_medium=podcast">SocialPeta</a> is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.</p> <p>Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="https://checkaso.io/?utm_source=appmasters&utm_medium=podcast">checkaso.io</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p>
