Summary: Shoppers with visual, auditory, and cognitive disabilities have historically found online shopping to be challenging... and that's putting it mildly. However, today's shoppers are being drawn to brands that do a better job of servicing their needs. Along with them can come some great PR and other benefits, but at the end of the day, why wouldn't you want your digital store to be more inclusive? On the other side of the conversation is compliance. There are regulations governing the accessibility rights of users. Just as a brick and mortar business may need to have a wheelchair ramp, an eCommerce business needs to follow standards as well. In this episode, we discuss how to achieve eCommerce accessibility and compliance, helping shed some light on how merchants can succeed (and fail) to meet the needs of shoppers. Guest: Simon Dermer, EssentialAccessibility.com Host: Robert Rand, JetRails.com
