The JetRails Podcast show

The JetRails Podcast

Summary: The JetRails Podcast is your source for tips, recommendations, and items of interest related to eCommerce, Web Hosting, and powerful platforms like Magento.

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Podcasts:

 The benefits of Product Information Management (PIM) solutions | File Type: audio/mpeg | Duration: 00:36:21

In previous episodes, we've discussed optimizing product data, and the term "PIM" always comes up. So we invited a guest to break down just what a good PIM does, and how product information management software can bring a lot of value to businesses with eCommerce sales channels. Guest: Jon Marsella, JasperPIM.com Host: Robert Rand, JetRails.com If you enjoyed this episode, you'll probably like episode 33 on Digital Merchandising too: https://jetrails.com/podcast/?season=1&episode=33

 Helping Your Website Live On The Edge | File Type: audio/mpeg | Duration: 00:47:18

There was a time when your users would access your entire website directly from your web hosting server. Now, if you're focused on speed, security, scalability, and reliability, you're undoubtedly using an edge network to deliver a better experience to your web visitors while doing a better job of keeping your hosting server(s) stable and safe. How does all of this work? Will this technology give you a leg up on your competitors? What about using different vendors for CDN, WAF, and other solutions that live on an edge network? We tackle this (and more) in this informative episode! Guest: Stewart McGrath, Section.io Host: Robert Rand, JetRails.com

 Can Dev Agencies Change The World? | File Type: audio/mpeg | Duration: 00:54:24

There are more teams of web developers in the world than we can count. While they all have different strengths and weaknesses, pros and cons, what if some of them started to evolve into Public Benefit Corporations? What would change? Who would be better off? Listen to this episode to learn why one agency is following the path of companies like Allbirds, Ben & Jerries, Bombas, New Chapter, Patagonia, and Tom's Shoes to operate as a "B Corp". Guest: Charles "Carlos" Fry of Codexitos.com Host: Robert Rand of JetRails.com More about Code Éxitos: https://youtu.be/v2uKCLHsCbQ

 SEO Best Practices For Migrating a Magento Site | File Type: audio/mpeg | Duration: 01:03:58

If you're migrating to a new Magento 2 website, the last thing that you want to do is lose historical SEO rankings along the way. Ideally, you want replatforming to this brand new version of your eCommerce store to lead to better results, not worse. So, how do you make sure that you accomplish your SEO goals (and avoid common pitfalls) while moving to a fresh instance of M2? Tune in to learn what to do AND what not to do to keep your SEO rankings stronger than ever! Guest: Rita Demyanchik, Mobecls Host: Robert Rand, JetRails Additional Recommended Resources: https://mobecls.com/magento-migration-seo-checklist/ https://mobecls.com/migration-seo-control/ https://jetrails.com/blog/best-seo-backlinking-sources-for-ecommerce-sites/ https://emarsys.com/learn/blog/6-ways-web-hosting-impacts-digital-marketing-success/

 What's up with changing eCommerce payment standards? | File Type: audio/mpeg | Duration: 00:31:31

Magento has been in the process of deprecating just about all of their payment gateway integrations. Why are they doing it? What impact will it have? Tune in and find out! Guest: Alex Povolotski, CollinsHarper.com Host: Robert Rand, JetRails.com Recommended reading: https://community.magento.com/t5/Magento-DevBlog/Deprecation-of-Magento-core-payment-integrations/ba-p/426445 https://docs.magento.com/user-guide/stores/compliance-payment-services-directive.html Still on Magento 1? Learn about M1 EOL Resources: https://jetrails.com/magento-1-eol-end-of-life-quick-guide/ Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available! We highly recommend that you take advantage of initiatives like https://keepsmallstrong.org/ and https://www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

 The Art & Science of Digital Merchandising Optimization | File Type: audio/mpeg | Duration: 00:40:10

Having proper systems and processes to allow your eCommerce team to collaborate and produce outstanding product information can give you a leg up on the competition in multiple ways. After all, your product data impacts your site navigation, digital marketing, site search, conversion rates, your ability to sell across online channels like marketplaces, and more! Learn where businesses get stuck in the mud when it comes to managing their product data, and how some companies are taking a more modern approach to optimize their data. Guest: Steve Engelbrecht, Sitation.com Host: Robert Rand, JetRails.com Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available! We highly recommend that you take advantage of initiatives like offline2on.com/ and www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

 How Magento 1 Sites Can Remain PCI Compliant after EOL | File Type: audio/mpeg | Duration: 01:05:38

We've spoken about Magento 1 End of Life (EOL) and the security implications of staying on M1 after June of 2020... but in our previous episodes, we've only mentioned PCI Compliance. In this episode, we'll dive deep into the risks Magento 1 merchants will face and the actions they should take to stay compliant. Spoiler alert! Magento 1 merchants are risking losing their ability to run credit cards on their websites. Guest: Joe Rollinson, BestWorlds.com Host: Robert Rand, JetRails.com Recommended Resources Best Worlds M1 EOL PCI Compliance Checklist: https://docs.google.com/document/d/1dAFeAyebPv_V8HXU8UZgLTouBdbhTqBhfi6xdZ99N9E/edit?usp=sharing JetRails M1 EOL Security & Support: https://jetrails.com/magento-1-eol-end-of-life-quick- guide M1 End of Life eBook: For a 2020 update on this topic, check out this helpful eBook: https://www.bolt.com/wp-content/uploads/2020/07/Bolt-Magento-1-End-of-Life-Survival-Guide-1_compressed.pdf Visa Advisory on M1 EOL: https://usa.visa.com/content/dam/VCOM/global/support-legal/documents/acquirer-advisory-magento-migration.pdf Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from an even wider range of the eCommerce community. We highly recommend that you take advantage of initiatives like offline2on.com/ and www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

 How Online Merchants Get Liquidity in Times of Turmoil | File Type: audio/mpeg | Duration: 00:45:45

Cash flow can make or break a business, and eCommerce businesses are no exception. Online sellers need liquidity to pay for inventory and other expenses. In times of turmoil, merchants may need more cash on hand because revenue is lower than normal. Conversely, a loan can be crucial when you need to buy more inventory or bring in more labor to meet increased demand. While traditional loans and lines of credit may be helpful, the tech industry has created special data-driven products just for the eCommerce market. In this episode, we look at some particular offerings specifically for online sellers, while also talking about the economic landscape that merchants are currently facing. Guest: Alex Sklar, Payability.com Host: Robert Rand, JetRails.com Special Offer from Payability for JetRails Podcast Listeners/Viewers: $250 Sign on Bonus + Preferred Rates for High Volume Businesses! http://go.payability.com/JetRails Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from an even wider range of the eCommerce community. We highly recommend that you take advantage of initiatives like https://offline2on.com/ and https://www.tompuchalski.com/ that focus on pairing merchants with industry experts and firms, many of whom are offering services at no charge, or at steeply discounted rates.

 Moving B2B Ordering to eCommerce | File Type: audio/mpeg | Duration: 00:38:02

Successfully transitioning B2B buyers to an eCommerce sales channel is often much more complex than opening up an online retail store. However, whether you're a manufacturer, wholesaler, distributor, or sell complex or high-ticket B2B items, an eCommerce website can empower you and your team to greatly increase the efficiency and success of your sales and marketing operations. Guest: Angela Murphy, MSTS.com Host: Robert Rand, JetRails.com Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from the eCommerce community. We highly recommend that you take advantage of initiatives like https://offline2on.com/ and https://www.tompuchalski.com/

 Adobe is Not Extending the Magento 1 End of Life. Get Ready! | File Type: audio/mpeg | Duration: 00:44:00

There have been recent calls to extend the end of life of Magento 1 because, to quote a very wise person, "now is not the time" for merchants whose businesses are experiencing an unprecedented market event to be focused on hitting a deadline to replatform. While Adobe has not extended the EOL of M1, luckily, the Magento community has created options to safely and securely stay on Magento 1. On this episode, we specifically discuss Mage One and Magento 1 patching after June of 2020. Guest: Rico Neitzel, Mage-One.com Host: Robert Rand, JetRails.com Want to learn more about M1 EOL? Visit https://jetrails.com/magento-1-eol-end-of-life-quick-guide/ For a more recent update on this topic, check out this helpful eBook: https://www.bolt.com/wp-content/uploads/2020/07/Bolt-Magento-1-End-of-Life-Survival-Guide-1_compressed.pdf Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from the eCommerce community. We highly recommend that you take advantage of initiatives like https://offline2on.com/ and https://www.tompuchalski.com/

 Combatting eCommerce Fraud During a Pandemic | File Type: audio/mpeg | Duration: 00:44:22

With so many brick-and-mortar shops closed, if a fraudster wants to use a stolen credit card to make purchases, they pretty much have to turn to eCommerce stores. At the same time, with some eCommerce websites experiencing lower sales, they may actually see a higher percentage of fraudulent orders. Fraudsters don't take a vacation because of a pandemic, even if normal shoppers may be more skittish about placing orders. Tune in to learn more about current eCommerce checkout fraud trends in the age of the COVID-19 Coronavirus pandemic, and learn about full-time fraudsters that are always trying to make a quick buck, and how to protect your bottom line without getting in the way of good orders. Guest: Rafael Lourenco, Clear.Sale Host: Robert Rand, JetRails.com Public Service Announcement: If your business is being impacted by the COVID-19 Coronavirus crisis, assistance is available from the eCommerce community. We highly recommend that you take advantage of initiatives like https://offline2on.com/ and https://www.tompuchalski.com/

 Achieving eCommerce Growth in a Down Market | File Type: audio/mpeg | Duration: 01:01:06

We're experiencing unprecedented market conditions, but this is not the first recession that eCommerce businesses have experienced. While not all challenges can be overcome, many online shops can position themselves to grow both during and immediately after this downturn. Guest: Sasha Berson, CatapultRevenue.com Host: Robert Rand, JetRails.com Public Service Announcement: If your business is being hurt by the COVID-19 Coronavirus crisis, assistance is available from the eCommerce community. We highly recommend that you take advantage of initiatives like https://offline2on.com/ and https://www.tompuchalski.com/

 Planning, Building, and Maintaining Custom Websites and Applications | File Type: audio/mpeg | Duration: 00:32:38

In order to meet your requirements, you may need a website or app that "breaks the mold". While using a popular eCommerce, CMS, or other framework will often be your best bet, that's not always the case. So, how do you know if custom is right for you? Tune in to learn the in's and out's from risk analysis, through project planning, and long-term maintenance. If your organization is scrambling to launch something new due to COVID-19, like a new eCommerce site that you believe will require a complex site build, be sure to check out this episode. Guest: Tim Dolloff, Liventus.com Host: Robert Rand, JetRails.com

 Delivering Seamless Omnichannel Experiences With Magento 2 | File Type: audio/mpeg | Duration: 00:53:20

Merchants need to be versatile enough to meet customer needs and expectations. An omnichannel experience can allow you to support your customers seamlessly across systems, channels, and even physical locations. This episode was recorded shortly before retailers started closing their doors in the USA, but we're quickly seeing just how important omnichannel strategies - like Buy Online Pickup In Store (BOPIS) - are to eCommerce operations. If you're using Magento, or considering it, this episode will help you understand the basics of developing an omnichannel gameplan with Magento 2. Guest: Ivona Namjesnik, ImaginationMedia.com Host: Robert Rand, JetRails.com Additional Recommended Materials: https://jetrails.com/blog/how-to-make-your-magento-ecommerce-business-omnichannel/

 Securing Magento and other CMS-based websites | File Type: audio/mpeg | Duration: 01:10:38

Popular Content Management Systems like Magento, Drupal, WordPress and WooCommerce provide you with lots of features, plugins, integrations, and flexibility. However, their popularity can also make them targets for hackers who look for weaknesses they can exploit en masse. Need to know how to keep your site safe and secure on a great CMS or eCommerce platform? Then this episode is for you! Guest: Victor Santoyo, Sucuri.net Host: Robert Rand, JetRails.com Additional Recommended Resources: https://jetrails.com/security/ https://jetrails.com/magento-1-eol-end-of-life-quick-guide/

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