Optimizing eCommerce Post-Purchase Interactions




The JetRails Podcast show

Summary: The eCommerce industry puts a ton of focus onto getting shoppers to make purchases. However, what happens post-purchase matters just as much when it comes to retention and customer lifetime value (CLV). It's also important for gaining positive reviews, avoiding chargebacks, and keeping down customer-service expenses - which can quickly erode profits. Guest: James Denker, RelayCloud.io Host: Robert Rand, JetRails.com