Summary: eCommerce brands differentiate themselves in a number of ways, including by providing stellar customer service experiences. However, as brands scale-up, that can be exceedingly difficult. In this episode, we talk about Knowledge Base (KB) software, and opportunities to document pretty much every process, procedure, and piece of information that's important to your organization and your customers. Guest: Matt Romans, GetGuru.com Host: Robert Rand, JetRails.com
