Summary: <p>Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction. </p> <p><a href="https://www.linkedin.com/in/huangfelix/">Felix Huang</a> is the Growth Marketing Manager at Babylon by <a href="https://www.telus.com/en/">TELUS Health</a>.</p> <p><strong>Show Mentions:</strong></p> <p><strong>- Fav app: </strong></p> <ul> <li> <a href="https://motivation.app/">Motivation</a> </li> <li><a href="https://www.jobget.com/">JobGet</a></li> </ul> <p>***************</p> <p><a href="http://www.appmasters.com/">Check out our app marketing agency.</a></p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p>
