Summary: <p>The key to unlocking app growth? User engagement! </p> <p>This week's guest is <a href="https://www.linkedin.com/in/mirelacialai/">Mirela Cialai</a>, Senior Global Marketing Director at <a href="https://www.zinio.com/">ZINIO.</a></p> <p><strong>Topics Covered</strong>:</p> <ul> <li> <strong>(06:50)</strong> How marketing has changed during COVID</li> <li> <strong>(10:02)</strong> Should you have lifetime plan with the subscription plans?</li> <li> <strong>(12:15)</strong> Who owns user engagement - the Product team or Marketing team?</li> <li> <strong>(14:59)</strong> Rivers App Audit</li> <li> <strong>(26:50)</strong> How to properly activate your users</li> <li> <strong>(29:51)</strong> How to re-engage dormant users</li> <li> <strong>(37.30)</strong> Tunnel VPN App Audit</li> <li> <strong>(47.38)</strong> StretchMinder App Audit</li> <li> <strong>(59.55)</strong> FocusByte - Focus Timer App Audit</li> </ul> <p>***************</p> <p><a href="https://www.appmasters.com/youtube">Join us live every Friday at 9am PST on YouTube!</a></p> <p>Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.</p> <p><a href="https://www.appmasters.com/audit">Get your app audited.</a></p> <p>***************</p> <p><strong>SPONSORS</strong></p> <p>B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at <a href="//B7Dev.com">B7Dev.com</a>.</p> <p>With over 120 million happy users, <a href="https://www.theoremreach.com/?utm_source=appmasters&utm_medium=podcast&utm_campaign=AppMasters" rel="noopener noreferrer" target="_blank">TheoremReach</a> is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p>
