Summary: <p>Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.</p> <p><a href="https://www.linkedin.com/in/lexisydow/" rel="noopener noreferrer" target="_blank">Lexi Sydow</a> is Senior Market Insights Manager at <a href="http://appannie.com/" rel="noopener noreferrer" target="_blank">App Annie</a>.</p> <p><strong>Show Mentions:</strong></p> <p>- <a href="https://www.appannie.com/en/insights/app-annie-news/app-annie-ascend/" rel="noopener noreferrer" target="_blank">App Annie Ascend</a><br> - Fav app: <a href="https://houseparty.com/" rel="noopener noreferrer" target="_blank">Houseparty</a></p> <p><strong>SPONSORS</strong></p> <p>B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at <a href="https://b7dev.com/">B7Dev.com</a>.</p> <p>With over 120 million happy users, <a href="https://www.theoremreach.com/?utm_source=appmasters&utm_medium=podcast&utm_campaign=AppMasters" rel="noopener noreferrer" target="_blank">TheoremReach</a> is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p>
