Summary: <p>Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs.</p> <p><a href="https://www.linkedin.com/in/murphybrantley/">Murphy Brantley</a> is the <a href="https://www.brantleymediagroup.com">Indie App Developer</a>.</p> <p><strong>Show Mentions</strong></p> <p>- Fav app: <a href="https://www.creditkarma.com/">Credit Karma</a></p> <p>- Murphy's app: <a href="https://apps.apple.com/us/app/robot-call-blocker/id1437586931">Robot Call Blocker</a> </p> <p>***************</p> <p><a href="http://www.appmasters.com/" rel="ugc noopener noreferrer" target="_blank">Check out our app marketing agency.</a><br> <a href="http://www.appmasters.com/newsletter" rel="ugc noopener noreferrer" target="_blank">Never miss an app marketing growth hack!</a></p> <p><strong>Follow us:</strong></p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/" rel="ugc noopener noreferrer" target="_blank">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung" rel="ugc noopener noreferrer" target="_blank">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/" rel="ugc noopener noreferrer" target="_blank">App Masters</a></p> <p>***************</p>
