Summary: Episode 171 - Jay Croft - Creator/Owner, Prime Fit Content “...communicate consistently and regularly with concise compelling content.” “The fitness industry tends to be youth obsessed...promoting the idea that ‘fit is sexy’ ...all of this is to the industry’s detriment.” - Jay Croft In Episode 171, the Two Fit Crazies are joined by Jay Croft, the owner and creator of Prime Fit Content, a business that provides valuable resources to help fitness professionals grow their businesses and reach more clients over the age of fifty. Jay, coming off a successful career in corporate communications and newspaper reporting, discusses the fact that “fitness over fifty is underserved.” From his own experiences and evidence-based research, Jay writes articles for various fitness magazines and companies to educate both the fitness professional and the 100 Million Americans over 50-years-old who need to understand what defines healthy living and what they should expect from a gym. Jay debunks myths about “old people” and delves into successful strategies for fitness professionals and gym owners to motivate, market and capitalize on the fifty and over clientele. Jay’s decades of experience support his powerful insights into how to capitalize on this underserved market. Enjoy! -Two Fit Crazies www.twofitcrazies.com Jay Croft and Prime Fit Content Info and Links: Website: https://www.primefitcontent.com/ Instagram: @primefitcontent Facebook: PrimeFitPros Phone: 1-404-771-7378
