Summary: In Part 2, Griffin discusses The Pura Vida Moat, Why storytelling makes them different and Why it helps people align with the brand, Why the customer experience is different for everyone, Why you find mastermind group of entrepreneurs, Why to achieve product innovation you have to take risks, Why the merger meant more resources, The Pura Vida Demographic, What to do was your demo matures, What skillsets Griffin used to succeed (and you can too), a Message for everyone during the COVID crisis.
