The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
In Part 2, Ramon Vela and Chris discuss the moments in an entrepreneur's life that can change the direction of the future, how to maintain sanity while building your business, a recipe you can use to build a successful brand, how to brands lose direction in their values, how brands build love with how they communicate, challenger brands that are doing it right such as Third Love, and how to make your "Why" the core of brand message and company direction.
Chris shares What is the Super Power of Brands and how should they use that power, How customer loyalty can transcend reason, Why community is the secret sauce, Why a brand is either be a Pimp or a Patron (and why being a pimp is no good), Venmo vs. Neo-Nazis case study, Why Brands are the New Elected Officials where customers vote every day at the cash register and lastly, he shares a classic "Entrepreneur-near-disaster" story that any entrepreneur will relate to and understand.
Ramon Vela and Gigi discuss: why consumers deserve trust, why Kopari wants to be where the customer is, her 360 degree approach to her brand marketing, Her vision, Kopari Popups - when & where, Why you should always stick to your brand pillars, why there is room for both premium brands and Amazon, what questions you should always ask the consumer, why selling products through retailers is a good idea, Kopari partnerships, what are her best selling products & why, and what keeps her up at night.
When Gigi Goldman, Co-Founder of Kopari Beauty, started the business with her co-founders, they planted a flag. They decided that the core of the business was going to be about two things: planting their flag on using coconuts as their essential ingredient and two, making products that were clean or "clean beauty". However, what really made them successful was that Kopari is not just about products, it's so much more.
Gary discusses: the high expectations of consumers and how Amazon ruined it for us, Layaway payment concept, like Klarna, and why they may be a game-changer in e-commerce, the Nixon goal of creating a great customer experience, trends in e-commerce including mobile, biometrics AR, VR, the 3 barriers for online vs. retail store, Consumer research, the Future of e-commerce, the Adobe/Magento strategy and will it work?, Gary on AI and creating the 360 view of the customer and what is necessary to make it work.
In today's episode, Gary Penn, Global Vice President of Digital & e-Commerce for Nixon, join's us for a lively conversation about all things e-commerce & digital as well as giving us some insight on Nixon's products, partnerships, Collabs, and digital direction.
In Part 2 of this feature, Rose shares with us the questions and philosophy around building trust with a customer and why it has made Algenist who it is today. She also shares why "being zen and staying connected and present" helps with your leadership (and stress), how to find positive influence everywhere around you, why her two children and four boxers are the best leadership training, and what new product categories are in store for Algenist.
In Part 1 of this feature, Rose shares with us why Algenist is different from other Skin Care companies and the origins of its now-famous "10-day claim". She also shares her experiences growing up in Whittier, California to a single mother and a working-class family and her advice to others in the beauty industry.
In Part 2 of this feature, Divya of Wander Beauty, shares how she creatively landed her investment banking job out of college, how to overcome the barriers that women face when raising capital in a male-dominated VC environment, how mindset is 90% of the battle to success, how you have to create your future and own the goals and dreams that you want and how real everyday women inspired her to co-found Wander and how they continually inspire her to bring new products and new concepts to market.
In Part 1 of this feature, Divya shares her background including the companies that she has built, the origin story of the brand including why brands weren't speaking to women of color like herself, advice for entrepreneurs such as "not all business models scale" and the need to be self-aware, and finally her experience raising capital and dealing with the male-dominated industry of venture capitalism and how uniquely difficult this process can be for women entrepreneurs.
In Part 2 of our interview with Roberto Milk, CEO of NOVICA he shares everything from the extremely weird and strange way NOVICA got started, what steps you need to take if you are a college student or entrepreneur and you want to build a social impact brand or you just want to make an impact & help others, how revolutionary ideas come from traveling, why Indigenous arts are dying, how his kids helped find some unique artist, and how you can be fulfilled, passionate, happy, and grateful (like Roberto).
In this episode, you'll hear Roberto Milk of NOVICA, share with us the challenges they faced building NOVICA in different countries; the difficulties in finding the artist in remote locations; why so much of branding is fake and that branding should be more about Authenticity; why traveling and social impact is in his blood; and why from the beginning NOVICA wanted to think and do something big, like start a revolution in hand made goods and send nearly $100 Million to Artist/Artisans around the world.
Guidance - Enabling Brands to Grow
In this brief special episode, Josh shares the story of building an e-commerce brand. Including everything from how to increase average order value, how UpSellit helps you build out your strategy, why you should determine your baseline results and then determine how you can improve upon that baseline and why UpSellit's performance model is so beneficial to retail brands.
In this brief special episode, Bayou and Daniel share the story of building content for a brand. Including everything from Branding, the art of differentiation, How do you create perception, what questions you need to ask yourself, why consumers want to connect, advice such as "do a behind the scenes mini-documentary while doing your photo shoot" and finally why it's important to "unite around stories that matter".