The Story of a Brand show

The Story of a Brand

Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

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  • Artist: CommerceFocused Media, Inc.
  • Copyright: Copyright 2020 - CommerceFocused Media - All Rights Reserved

Podcasts:

  Bo & Marrow - Good for you Bone Broth Prepared with Love | File Type: audio/mpeg | Duration: 26:13

In part 2, Diane discusses How COVID has affected Bo and Marrow, How bone broth is good for immunity, Why they own their own food facility, How they solved their packaging issues, How their bone broth is made, Why her parents were ashamed and then proud of her, New products and the future of Bo and Marrow, How she solved the entrepreneur's follow-through dilemma, Diane's entrepreneurial advice and so much more.

 GREATS - Focus on What is Important | File Type: audio/mpeg | Duration: 31:16

In Part 2, Ryan discusses What if Ryan was President, Thoughts on COVID Rescue Package, Why we need empathy from a President, The Brands for Better Coalition, How digitally native brands are giving back, Life for digitally native brands post-COVID, Keeping up mental health routine in lockdown, Why this crisis might focus us on what is important, and so much more.

  GREATS - Protect Your Team, Contribute to Community, Grow | File Type: audio/mpeg | Duration: 30:48

In Part 1, Ryan discusses The GREATS origin story, The story of their launch, Why an entrepreneur's job is to turn red lights into green lights, Why entrepreneurship is not about intelligence or capital, Why he things entrepreneurship can't be taught, How luck plays a huge part of success, How entrepreneurship intensifies your strengths and your weaknesses, The GREATS response to COVID-19, Why he's rethinking working in an office, When your sales collapse, The three things they did to respond to COVID-19.

 Bo & Marrow - How Past Mistakes Could Lead You to Success | File Type: audio/mpeg | Duration: 25:25

In part 1, Diane discusses Her entrepreneurial hits and misses, The biggest reason why her previous startups failed, How your past mistakes could lead you to success, Entrepreneurial lesson number one is taking action, Why building relationships was her secret weapon, How she got her first customers, Why in sales you must have confidence in your product, How she got her product in a large grocery chain, What not to do when having a co-founder, Why having a co-founder means defining roles and values. 

 Ghurka - Brand with a Timeless Soul | File Type: audio/mpeg | Duration: 32:51

In part 2, Steve and Anna discuss Why they make most of their products in Connecticut, Why they've kept their old school manufacturing, Why every bag has a name and individual registration number, Timelessness versus Fast Fashion, The vision and future of Ghurka, What partners they work with, Profitability versus growth at all cost, What is the term "good revenue" mean to Steve, How to make a legacy brand work, Advice for entrepreneurs, Why you must know who you are, and so much more. 

 Ghurka - Where Memories, Emotions, and Craftsmanship Meet | File Type: audio/mpeg | Duration: 31:11

In part 1 of this feature, Steve and Anna discuss The Ghurka Origin, Why this isn't just another Bag, How the brand elicits emotions and memories from people, How to run a brand as a married couple, The management team journey, Building a brand is also about knowing your strengths and weaknesses and being honest, How Anna fell in love with the brand, and so much more. 

 Cobuna Brands -  Don't Wait to Be Validated, Just Do It | File Type: audio/mpeg | Duration: 33:08

In Part 2 of this special feature, Kim discusses Advice for college students, Kim's career advice, Why finding mentors is so important, The Four secrets to success in any job or career, Three reasons why a service industry is a great place for training, Why attitude is important, Why you should NOT wait for someone is to validate you, Why this time may be the best time for opportunity, Kim's consulting business and who she works with, so much more.

 Cobuna Brands - Connecting Brands with their Communities | File Type: audio/mpeg | Duration: 32:49

In Part 1, Kim discusses Why they're more of a tech company focused on beauty and wellness, Why their mission is to connect brands with their communities, How and why they use blockchain technology, Why brands must meet the customer where they are, Four ways Cobuna is different, Why this platform will be a new way to supplement income (which is paid in realtime), Why this is great for new and young beauty and wellness brands, Why Cobuna will be the next distribution channel for brands, and so much more.

 Fenix Commerce - Increase Revenue & Conversions with Shipping | File Type: audio/mpeg | Duration: 34:33

In Part 2 of this feature, Akhilesh discusses How Fenix takes out the complexity in shipping, How Fenix helps the Spiceology, How to keep up the customer experience when migrating from Amazon, How Fenix automatically chooses the best shipping date and carrier for you and the customer, How Fenix helps Grayl, How Fenix improves New Arrivals and Back in Stock item, How Fenix supports Buy Online, Curbside Pickup, How Fenix helps Reyn Spooner, and so much more. 

 Fenix Commerce - An Amazon-like Experience Without Amazon | File Type: audio/mpeg | Duration: 36:33

In Part 1, Akhilesh discusses How Fenix helps brand compete against Amazon, His entrepreneurial journey, Why Amazon has changed consumer preferences, How to launch a startup after years in corporate America, Why having your partner's buy-in is crucial for an entrepreneur, Why during COVID consumers crave certainty, Why consumers don't mind long shipping times as long as they know its coming, How Fenix could help maximize sales even when items are out of stock using real-time inventory optimization. 

 Pura Vida Bracelets - Storytelling is the Brand Differentiator | File Type: audio/mpeg | Duration: 25:08

In Part 2, Griffin discusses The Pura Vida Moat, Why storytelling makes them different and Why it helps people align with the brand, Why the customer experience is different for everyone, Why you find mastermind group of entrepreneurs, Why to achieve product innovation you have to take risks, Why the merger meant more resources, The Pura Vida Demographic, What to do was your demo matures, What skillsets Griffin used to succeed (and you can too), a Message for everyone during the COVID crisis. 

 Pura Vida Bracelets - The Most Important Thing about a Brand | File Type: audio/mpeg | Duration: 26:56

In Part 1, Griffin discusses The early days of Pura Vida, What they did to build community, The moment they knew they'd succeed, How they decided their roles as Co-founders, How a brand bounces back from hard times, How a founder stays sane in a crisis, The most important thing about a brand, How Pura Vida has responded to the COVID crisis, Why it's important to share a positive vibe with people around you, Advice for entrepreneurs and brand owners, Where you should focus if you manage a brand. 

 Disco - When Brand Values Equal the Founder's Personal Values | File Type: audio/mpeg | Duration: 32:56

In this episode, Ben discusses The larger societal trends affecting Disco, Why the brand values are a manifestation of Ben's personal values, Why skincare products are commodities, What really differentiates skincare products, What is the Disco Moat, How Disco builds loyalty and community, Who makes up the Disco demographics, How to best to survive COVID-19 business environment and so much more.

 Disco - Clean Skincare for the Modern Man | File Type: audio/mpeg | Duration: 29:26

In Part 1, Ben discusses Why he launched Disco, The call to control your destiny, How he was inspired by his family doctor, How his research study was used to launch the brand and raise funds, What creative agency help him, How one New York partner saved him money and led him to success, Advice for Entrepreneurs, Hs biggest Challenge, How COVID has affected his business, His post-COVID predictions, Why regardless of your cash position hard decisions need to be made, How he's positioning Disco to win.

 Pattern89 - Secret Weapon to Reduce Costs and Increase Revenue | File Type: audio/mpeg | Duration: 28:21

In part 2 of this feature, RJ discusses How they mostly work on your Paid Channels, Why they created a Do it For Me button, Who Pattern89 works with, Why it was important to make the platform Plug and Play, The Lids.com case study, Why creativity is at the center of their technology, How COVID has created a pattern interrupt, How they solve the Cold Start problem, and so much more. 

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