The Story of a Brand
Summary: The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
In this incredible episode, Courtney shares the Fact they were the first in their space to be Non-GMO, Why it's difficult to play the volume game and keep the quality, How they deal with transparency, Why its important to be available to everyone not just the 1%, Why they built their brand on Amazon, Why they look to the public to tell them what they want, What new products were launched including SmartyPaws for dogs and Advice for young entrepreneurs including making sure you love your idea.
In part 1 of this episode, Courtney shares her journey including The main challenge with building a business with someone you love, Why she's addicted to entrepreneurship, The story of her dad - the Trampoline King, Why there's never peace within a startup, Why if you care, you have to be all in, Why a Brand needs to stand for something, The "core" of the SmartyPants brand, What happened when they went to Congress, and Why Trust is what get's you through an incredibly intense experience.
In part 2 of this episode, Christopher shares: - The vision of TeeLaunch - Custom products and their plant in Utah - Why the future is expanding into new markets including Corp, Gov, & Edu - How the quality of Print on Demand has changed and improved - Advice to entrepreneurs including * Don't get over your head with debt * There's a time for a strategic retreat * Start Small * Leverage your relationships * Don't easily Give Up * Find lessons in every failure
In part 1 of this episode, Christopher shares: His entrepreneurial journey and why he is unemployable, Why everyone thought he was nuts for building an app when he did, Why if he had waited to build the app, everything would have been different, How he tried to become a lawyer to earn a steady paycheck but was drawn back into entrepreneurship, Why transparency, small size, and accessibility is the TeeLauch advantage, Why it's so rewarding building a business that helps others become entrepreneurs
In Part 2 of this episode, Ellyette shares Her Entrepreneurial journey, The downtimes, Why having a network of entrepreneurs is critical, Why there's always a way out when trouble hits, What her "Humble Moment" is, Why the team is crucial, Why they now manufacturer and design in house, Why giving the customer more control is great (but has its downsides), and much, much more.
In Part 1, Elly discusses Why women didn't want to support a brand like Victoria Secret, Why community is so important to her, Why user-based content is a priority, Why she was glad she was naive and fearless when she started the brand, What her biggest regret is and why she failed, What lesson she learned about testing new products, Why it's so important to be focused on the customer vs the market opportunity, and Why luck plays a part in success, and much, much more.
In this episode, Francesco discusses The pampering experience for men, The global trend of aging well, Why he chose the U.S. market over others, His funding journey, Why bootstrapping wasn't enough, Why it's important to have skin in the game, How to spend your first $100,000, Why you should focus on your core competencies and how to determine what those are, What areas should you spend time in, and much, much more.
In Part 1 of this feature, Francesco discusses Why a face mask for men, How he got inspiration from the Korean and Japanese skincare markets, What his "Wow" moment was, Why face mask provide an unparalleled level of Hydration, What Hydration does for your skin and all the benefits, Why there's room for Men, Women, and Genderless products, Why he named it the Wolf Project, and why this product is gateway for more sophisticated skincare solutions for men as the growing trend continues and much, much more.
In part 2, Jenna and Jane share What happened when they took a risk and took a stand, How they want to be about empowering woman externally and internally, Why standing up for their values is part of their Brand Moat, Why making the most comfortable and softest bra in the market is key to that Brand MOAT, Advice for women (and men) when raising funds, Why their recycling program for Bras is important to the environment, How they are launching a nursing bra, and so much more.
In part 1 of this incredible episode, Jenna and Jane share Why women hate bra shopping, Why large manufacturers and retailers weren't looking to solve the problem, Why Victoria Secrets no longer speaks to the woman of today, Why it's important to have outside advisors, How they started with negative money (they were in grad school) and how they raised funds, What the rule of 10% is and why it was so crucial to their success, How they handle being Co-Founders and why it works for them.
In Part 2 of this feature, Philippe shares The magic that happens during onboarding including pre-loading accounts with relevant messages, How the Gorgias support team helps merchants, What is the Gorgias Moat? Their "follow the merchant" strategy, Trends in e-commerce, How Gorgias helps omni-channel players create a seamless experience, How Gorgias removes sources of friction, How customers are leveraging the Gorgias Machine Learning data to make better decisions, What the future holds, and so much more.
In Part 1 of this feature, Philippe, discusses How Gorgias was founded, How a chance meeting with the Shopify founder changed their business, How their laser focus on Shopify led them to tremendous growth, How Phil started as a Gorgias customer, Why they look for staff that speaks the language of merchants, How merchants can scale customer service without adding more people, The magic of the Gorgias onboarding experience, and How to Transform Support into a Profit Center and so much more.
Katerina shares How they are combining science with culture to build a moat around her brand, How they are in a mission to help people form healthy habits, Why the things you do on a daily basis have the most impact on your body & mind, Why they launched an Apple App, Why people who aren't vegan, still want vegan products, What life was like immigrating from Ukraine and living in a refugee hotel, and Why guilt is the hardest thing about being an entrepreneur & mom and much much more!
In part 1 of this incredible episode, Katerina shares her journey including How she started Ritual at 4 months pregnant and Why it's so important to be transparent about ingredients, Why 1/3 of women can't fully utilize Folic Acid, Why being pregnant made her more creative, Why happiness in employees dictates the success of your business, Why being in a startup equalizes everyone, and Why being a mom is a great breeding ground for being an entrepreneur.
In part 2, Annie Jackson shares the following: Why it's important to find passionate staff, Why Beauty can be intimidating, Why people want to replace what they use with something healthy, Why there are no hard sells at the Credo stores, it's about education, Why entrepreneurship for her is hereditary, What was the one thing that really made a difference for her brand, Why Credo isn't here to build a niche, but a movement, Advice for Millenials, Gen Z, and young entrepreneurs and much, much more.