Summary: In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. Most data-driven growth marketers swarm and compete on digital channels, but Spin acquired more than 100,000 new users by turning offline channels into growth machines. Listen in to find out how they did it!
