Marketing Scoop Podcast

In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch in just one year. Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis.

Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV. On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign. Christoffer Lorang Dahl is the Digital Director at GK Nordic, Scandinavia’s largest communications agency.

Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape.  Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates brand growth. Listen in as Elizabeth and Laura explore the new ‘normal’ reality that everyone is afraid to think about. 

In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. Most data-driven growth marketers swarm and compete on digital channels, but Spin acquired more than 100,000 new users by turning offline channels into growth machines. Listen in to find out how they did it!

Today, we’re spotlighting Greg Galant, co-founder and CEO, of Muck Rack, about the success of Muck Rack Trends - the latest research tool on Muck Rack which offers a universal look at what journalists are writing about.

Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium - a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic traffic, and we learn about the importance of online search visibility for your brand.

Today we are spotlighting Harry Sanders of StudioHawk, Australia’s premier SEO agency. Harry’s story is a fantastic journey of bootstrapping himself from nothing to the owner of a global marketing firm. At age 14 he was homeless and started working at SEO and now, at the age of 22, has scaled a million-dollar agency. We discovered much during our interview, covering what he looks for in hiring an SEO, who some of his inspirations are as well as whether SEO is the right choice in a time of crisis.

This episode comes from JD Prater, Head of Product Marketing at Quora. JD is a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. 300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them. But how can that help you? JD will highlight the benefits of Quora in his presentation: How marketers boost traffic with Quora as an additional marketing channel.

This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF’s Office of Innovation and is tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. With experience in social media for social good, Angelica will cover Content/Social media/Digital marketing strategy that will tap into her work at UNICEF.

This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of content on conversion and share his ways for orienting your company this way, the talent required and tracking the effort. Watch the full episode here. 

This episode comes from Luis Navarrete Gómez, Head of Global Search Marketing at LEGO. Luis defines the strategy for search marketing activity in more than 140 markets for the iconic toy company and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology, business management and leadership. Luis will give us his insights with the presentation on what agencies need to know about working with enterprise clients.

Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.

Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to become a Google Analytics power user and to increase engagement to over 56%.

Today we are spotlighting Jacob Pace, CEO of Flighthouse. Flighthouse is the largest media brand on TikTok with more than 23 million followers, generating over one billion views per month. They specialize in teen-friendly programming, like clever memes created in collaboration with chart-toppers such as Billie Eilish and Ariana Grande. Jacob shares how to grow the largest media company on TikTok, what kind of content works best for TikTok, how brands can stay authentic on this platform, and much more.

Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created by Growth Machine for brands like QuickBooks, Yummly, Kettle & Fire, Fullstack Academy, Spire, ButcherBox, Fomo, and more. Nat shares valuable tips on how to gain quality site traffic fast and to organically grow a blog to 150k visitors a month in just 8 months' time.