How to successfully grow using influencer outreach w/ Yuki Taylor

Summary: "With the paid influencers we can automatically see the results immediately and that will be a combination. If we are promoting our app, we'll get a massive spike in downloads. Same with sales. And if we offer promo codes or discounts, we'll see how many times the codes have been used. We'll also see the amount of impressions we've got or the influencer will see the amount of impressions they received from their posts." Social media opens great opportunities for promoting small businesses. Influencers are on a rise and one of the best ways to get your product seen. However, starting working with them can feel intimidating at first, especially when there are so many unanswered questions like 'how much it will cost me?' and 'how will I keep track of these collaborations?'. Today's guest is Yuki. Yuki and her husband own Pocket Prints, a photo printing business based in Melbourne, Australia. They created an app that lets people get their photos, stored on their devices or social media sites, printed in high quality and delivered to their doorstep. Yuki's main business promotion tool is influencer outreach and she has a lot of insight on how to use this powerful tool. In this episode, we cover two influencer strategies, talk about do's and don'ts when it comes to influencer outreach, what to actually look for in influencer, how to measure your return investment and whether she had any success using third party influencer platforms and more. RESOURCES: •Pocket Prints website: https://app.pocketprints.com.au/ •Kaity on Instagram: https://www.instagram.com/kaitygriffin_/ •Kaity Griffin Website