Smart Online Marketing with Kaity Griffin

In today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend. Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that they are really supported. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How Kaity birthed her google ads course •Kaity's clarity around knowing to go down a course based business model •Kaity's approach to getting her first ever course clients •Automation & delegating to not waste time •What does Kaity's week look like? •Switching off period during for maternity leave •Mum guilt & the constant negotiation between life and work RESOURCES: •Lisa Byrne Website •Lisa Byrne on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough to buy it." In today's episode Kaity is joined by Aja Stuart, a launch copywriter. Aja Stuart writes powerfully persuasive launch copy that helps online entrepreneurs build empires and grow their impact (while showing up as their weird and wonderful selves). Aja's copy is a masterclass in online relationship building. Using a mix of customer data (fun!), empathy and persuasive storytelling, she gets all the right people blow-their-tops hyped over amazing offers and brilliant creators. When she's not weaving wordy magic, Aja galivants about the Blue Mountains, Australia with her partner and two extremely noisy-but-cute kiddos. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •The difference between content writing and copywriting •What is conversion copywriting VS traditional copywriting •The drawbacks of using templates for copywriting •Drawing in the right people and repelling the wrong people with copy •How Aja tracks results for her customers •When's the best time in your launch process to engage a copywriter? •How to find the best copywriter for you and your business RESOURCES: •Aja Stuart's Website •Aja Stuart on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static. It didn't feel like I was connecting with my audience, it was just here's a post, engage with it. Whereas with reels, there's motion to it, there's emotion to it. You're giving them your personality, you're giving them insight into who you are and what you do." In today's episode Kaity is joined by Monique Lombardo from The Socialista AKA Reels Queen. Monique is an Instagram Reels Queen and Instagram Coach who helps small businesses skyrocket their social media strategy, revamp their content and connect with their audience to make a larger impact! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Why Monique decided to focus more on Reels •The power of Instagram Reels •Benefits of using reels over posting photos or graphics •Tips on how to come up with reel content ideas •How much time it take to create a reel from concept to publishing •Repurposing content for example a blog post can become a reel •The importance of hooking your audience in in 3 seconds •Juggling a booming business and delivering course content RESOURCES: •The Socialista Website •The Socialista on Instagram •Rise with Reels on Instagram •Kaity on Instagram •Kaity Griffin website

'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these businesses. Whereas with the bigger agency side, it was really hard, I definitely felt like a number. It was a great experience but I didn't really feel like I was making an impact.' In today's episode Kaity is joined by Hayley Clinch, Digital Marketer for busy peeps. I'm a tee shirt and jeans kind of gal, with three beautiful kids and a full-time digital marketing business. When I was little, I wanted to be an interior designer, but somehow wound up in a high-powered media agency instead, running marketing campaigns, handling TV ads, and explaining social media to guys in suits. Fast-forward a few years (okay, more than a few) and Grevillea was born. Now I work for myself, helping small businesses and juggling the school and kinder run. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Hayley's experience working with an agency before going out on her own •The struggles that bigger companies faced/face transitioning to digital marketing •How working for corporate agency wasn't conducive for having a young family •Creating a business that creates the flexibility for your lifestyle and family •Benefits of LinkedIn •Content ideas for LinkedIn & Experimenting with LinkedIn Ads •Just because everyone else is doing it doesn't me you need to jump on the bandwagon straight away •How to focus on building your business rather than a raging social media account RESOURCES: •Grevillea Marketing Website •Grevillea Marketing on Instagram •Grevillea Marketing on Facebook •Kaity on Instagram •Kaity Griffin website

'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you go too big you can over capitalise at an early stage of your business. When really it would be sufficient to get those automations happening, get those emails coming through.' In today's episode Kaity is joined by Fiona Smallwood, the Digital Wingwoman! Fiona lives in Western Australia with her husband, daughter and Harry the dog near the beach in Freo. If she was only allowed to have one food forever it would be peanut butter. Fiona has Crohn's disease and spent about 20 years feeling unwell and being a prisoner to it. She's had more surgery than she'd care to remember. Thankfully she's been well for about 10 years now. Crohn's disease robbed Fiona of her fertility but gave her, her life's greatest gift, one daughter. She's a chatter and loves deep and meaningful conversations and bloody LOVES her job....and it is only the beginning. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Getting 'enough' from your business •Navigating parenting and running your own business •Fiona's transition into taking her business seriously •The reality of have Crohn's disease and the complications it creates •Fiona's offerings and direction for the business •How Fiona up-skilled in her business •Advice on how to choose what course to invest in RESOURCES: •The Peoples Digital Website •The Peoples Digital on Instagram •The Peoples Digital on Facebook •Kaity on Instagram •Kaity Griffin website •Job opportunity at Kaity Griffin HQ

'The best way to think of it is, it's a tool, it's not something you have to do, it's not something you have to compete with anyone on, it's a tool you have for your business. So try and take a step back. It is so easy to get overwhelmed, you see everyone doing everything all of the time and it's all just content and noise. But I think, because one of the things people throw out is 'be consistent, consistency is key' and yes it is key, but it's key in your own context. You can be consistent if you're posting twice a week, great, that is consistency. Consistency doesn't have to be everyday.' In today's episode Kaity is joined by Cheyenne Hackland, Social Media Manager and Marketer. Cheyenne is a social media marketer with 7 years' experience in all things digital, helping small - and large - businesses grow and foster genuine communities. After working in Influencer Marketing for brands like Flat Tummy Co & Sneaky Vaunt, she moved to Social Media Management (amongst other things #smallbizlife) for Melbourne-based brand Silent Arrow. After a few years there, Cheyenne took a leap of faith and started Holler Social in early 2019 ~ and hasn't looked back. She finds being able to work with amazing businesses across a wide range of industries is incredible, and being able to share her knowledge and experience to help them build their brands, create loyal communities and visually tell their stories is something she is so passionate about and grateful to do each day. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Pros and cons of being employed VS self employment •Working with red flag clients •Advice for people that are overwhelmed with social media content production •Can you do too much content production on Instagram? •How long does it take to create a reel •Bookmarking inspirational reels or content to come back to when you feel inspired to make your own content •Engagement pods - what are they and what are the problems using them •3 favourite ways Instagram can grow your business RESOURCES: •Holler Social Website •Holler Social on Instagram •Kaity on Instagram •Kaity Griffin website •Job opportunity at Kaity Griffin HQ

'When it comes to ethical marketing, our measures of success aren't just the amount of money that's coming through the door. Because if your measure of success is just about how much money you're making then it doesn't matter how you make that money. It doesn't matter if you're telling people the thing you're selling is going to give them 'X' when in fact it doesn't do that at all. You can sell all the promises and never deliver and for a while, that business model might work for you but most of the people I work with and certainly for myself in business, our measures of success are far more nuanced than that.' In today's episode Kaity is joined by Anna Rogan, an ethical copywriter. There's a better way to do marketing. One that doesn't rely on old-school sleazy sales tactics. Or at least Anna Rogan - a stubbornly creative copywriter, determined olive farmer and truly hopeless optimist - believes so. Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. But these days she mainly writes for purpose-driven, heart-led small businesses and entrepreneurs. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Ways to achieve ethical, effective copy •Behind the scenes of a copywriting business - how charging for time not major projects creates flexibility in Anna's weekly schedule •Clients perspective on why hourly / per day rate is better than a time based model •Choosing the best business model for your service based business and your lifestyle •How to deal with clients that have overstepped boundaries and asked for more than originally agreed upon RESOURCES: •Anna Rogan Website •Anna Rogan on Instagram •Kaity on Instagram •Kaity Griffin website

'I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you really want to manage people? Whatever it is, it starts with your values and what you really want and then from there we look at all the options and then if you match that against their values you can pretty quickly see the things that just aren't going to work for them, either now or maybe ever.' In today's episode Kaity is joined by Eliza Ludwig, Wealth Coach for Business Owners. Eliza is a self-labelled 'urban hippie' and loves helping others that are financially stuck. Eventually she decided she needed to do what she felt called to do and after a few ebbs and flows, The Flow Society came into being. She's never looked back. Eliza now lives in Sydney's Inner West with her husband, daughter, son and rescue pup. She loves baking, weights and watches every DIY show on offer - obsessed! She indulges her other passions - maths, organising and helping people, every day through The Flow Society and for that she feels very grateful. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What are some of the hesitations business owners have about wealth coaching •How Eliza got into wealth coaching •Looking at your worth & time through the lens of your values •What we might be overlooking when it comes to charging for our services/products •Building in good money habits •Charging hourly vs package pricing RESOURCES: •The Flow Society Website •The Flow Society on Instagram •The Flow Society on Facebook •Kaity on Instagram •Kaity Griffin website

'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading here, a heading 1 tag here, your images are not optimized, you don't have Alt titles etc'. They forget to do that part and then 12 months later, they're not showing up on google, they're not getting website traffic, they're not getting google analytics and they come to me asking why they're not being found!' In today's episode Kaity is joined by Karlie Plowman, aka Techno Bird, a website designer & SEO specialist. Karlie Plowman, founder of Techno Bird, is a website designer specialising in service-based websites for small & micro businesses. She is also an SEO Specialist who provides SEO services to help business & brands to thrive online. Karlie is a mum to 2 young kids & lives in the Macedon Ranges. Outside of Techno Bird, Karlie is sports-loving, ocean-worshipping Virgo - clicks, menus, online design and mastering the Google algorithm feel like home to her. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •'Falling' into website design •Coming up with the name Techno Bird •Building a business based on word of mouth and social media •Complementary services and mutual referral with other business owners •The hesitation around pricing for value and pricing for your worth •Gaining confidence around pricing •What business owners often miss regarding SEO •How websites & website platforms have come a long way in the last 20 years RESOURCES: •Techno Bird Website •Techno Bird on Instagram •Techno Bird on Facebook •Kaity on Instagram •Kaity Griffin website

"So then there's the course side of my business, which I'm actively growing. The main concept of the course is that it is a 12 week course. So it includes 12 weeks of Facebook group support and 10 weeks of course calls. I teach businesses and online marketers how to profitably use google ads, essentially taking all the skills I've learned over years and years of doing 1:1 client work and running multiple accounts and working across a lot of different industries. Taking those skills and creating a really dependable system and process that anyone can implement on their business to profitably use google ads." Today's episode is a solo ep with me, Kaity Griffin, sharing the layout of my business model, my revenue streams and the support I utilise to make it all happen. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •My main revenue streams •What elements of my business I'm growing and which ones I'm phasing out •My team & how I facilitate my revenue streams •Plans for mat leave & the future of my business RESOURCES: •Kaity on Instagram •Kaity Griffin website

"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good but others saying that you're good." In today's episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry. Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offers unique mentoring and training services for budding business owners, creatives, start-ups and entrepreneurs who are ready to grow their business through the media. Emma has a one-year old little girl called Lizzie and lives with her husband, Michael, on the beautiful Mornington Peninsula. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What's the difference between marketing and PR •What benefits can PR have for small businesses •How to find your angle for a story pitch •How the pitching process works •Doing your research and the importance of a good subject line •Being strategic and targeted with your approach •Paid PR vs organic PR •Ways to work with Emma RESOURCES: •The PR Pantry Website •We are Fig PR on Instagram - soon to be @theprpantry •Kaity on Instagram •Kaity Griffin website

"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just went 'Holy crap Jess, you're actually really good at what you do' and I allowed myself to pat myself on the back and acknowledge that I'm actually worth this amount." In today's episode Kaity is joined by Jess Shipton, Digital & Social Media Marketer. Jess is a digital and social media marketer who lives in Sydney, Australia. She has been running her online business for over three years now, specialising in Facebook, Instagram & Google Ads. During this time, Jess has worked with over 70+ small businesses in managing their paid ads and providing 1:1 coaching. At the core of everything, Jess is passionate about people. She loves cheering others on in their journey and getting in their corner to encourage them to believe in their goals and dreams. In her spare time, Jess loves to write on her blog Smile Without Reason and spend time socialising with friends and family. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How to find community when you're an extroverted biz owner •Having the confidence to start your own business •Being a young entrepreneur •Trading time for money & valuing your time as an expert service provider •Transitioning from hourly rates to package pricing •Comparing yourself to other business owners •Viewing other businesses as companions rather than competitors RESOURCES: •JESSolution Marketing Website •JESSolution on Instagram •JESSolution on Facebook •Kaity on Instagram •Kaity Griffin website

"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they're ready to buy or they might have already bought from you and they're ready to buy again. But a home page, we really want to introduce: who you are, who you help, how you help them and what the benefits are to that potential customer." In today's episode Kaity is joined by Nami Clarke, copywriter and founder at the Prom Queen. Nami Clarke, aka the Prom Queen, helps online course creators take their course sales from beige to badass with her homepage and sales page copywriting. She can eat her body weight in hot chips. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What's most important on a homepage vs a sales page •How to get confident writing about yourself •What should be included on an about page •Another way to think about your 'why' •Where people go wrong with sales pages •How to avoid stale copywriting RESOURCES: •The Prom Queen Website •The Prom Queen on Facebook •Prom Queen Special Offer •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion

"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them." In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach. Using the CliftonStrengths Assessment, Amy helps individuals unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world where EVERYONE knows their strengths, Amy lives, loves and leads using her own strengths to encourage others to do the same. If there is one thing Amy knows for sure, it is that discovering her own strengths transformed her life for the better and for good and she wishes the same for others too! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What gave Amy the confidence to go out on her own in 2020 •What is the Clifton Strengths assessment •Rethinking our approach to strengths •How to use them as an individual •How to use them as an employer / entrepreneur •Why knowing our talents / strengths is helpful RESOURCES: •Amy Pettingill Website •Amy Pettingill on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion

'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose, their point of difference, knowing their brand personality - so their tone of voice but also what it looks like visually and their brand values - so what is it that they stand for. So the benefits of having those key things for example, when it comes to hiring as your business grows, you know what kind of people you want to work with. You can refer back to your values as part of a job listing for example.' In today's episode Kaity is joined by Megan Raynor, a brand strategist and copywriter who loves helping brands work out what it is that makes them awesome. With a background in advertising and fascination for how our brains work, Megan's specialty is finding the overlap between what an audience needs, with what a brand has to offer, then turning that into personality-filled messaging. When not helping brands become the most awesome version of themselves, Megs is chasing after her twin toddlers or running up a hill somewhere. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Diversifying your income stream •Balancing 1:1 client work and having a young family •What is brand strategy •Benefits of having a brand strategy •Megan's experience in agency life RESOURCES: •Megan Raynor Website •Megan Raynor on Instagram •Gin & Juice Boxes Podcast on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course waitlist: kaitygriffin.com/course-waitlist