Summary: OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there’s a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive’s Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily. Watch the full episode on YouTube - https://youtu.be/YSYqo2cP4Bk
