Summary: Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. The Social Media Lab is powered by Agorapulse.
