Social Media Lab
Summary: Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
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- Artist: Agorapulse
- Copyright: 085058
Podcasts:
All Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab.
You might wonder, “Why should I advertise on Reddit?” Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science. In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again?
A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better. Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads.
Does the aspect ratio of your Twitter ads really matter? It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter.
This is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab. The Social Media Lab is powered by Agorapulse.
Going “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)? We will tackle that question (and find an answer) in today’s Social Media Lab experiment.
LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner. So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. We’re going to cover these five tactics to help you crush it on LinkedIn.
Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. The Social Media Lab is powered by Agorapulse.
Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out!
Which network will get you the cheapest clicks on your ads? And, why? And, are those cheap clicks really achieving your goals? Let's find out...
Today, we’re testing Guy Kawasaki's LinkedIn hack. Can you really quadruple your views and impressions by putting links in the comments? Let’s find out on today’s Social Media Lab.
It turns out you can. Let’s see how Reddit ads stand up to Facebook ads on today’s social media lab.
It turns out that one common mistake could hurt your Facebook Ads performance by up tp 70%. That's right, 70%. Are you throwing away money on your facebook video ads? Let’s find out, on today’s social media lab.
In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.
Instagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.
