Summary: HeyHuman is the transformative communications agency, specializing in neuromarketing, brand, content, social and experiential. They create Unusual Everyday™ Ideas that connect with people and change behaviors to kick-start brand and business growth. The company helps brands grow by thinking differently about people, brands, and marketing. I chat with Aoife McGuinness, Neuroscience Consultant at HeyHuman, to learn more about how brands can use neuroscience to adapt their storytelling