Rhone - People Want Brands to be Human




The Story of a Brand show

Summary: In Part 2, Nate discusses Why being a parent makes you more efficient, Why it's easier today to build a direct relationship with your customer, What are the four things that differentiate Rhone, What is Rhone's MOAT, Why Brands need to be congruent, Why people want brands to be Human, Why you must treat customers as people not target segments, Why you must think of relationships from a 1 to 1 level, Why sometimes you should do things that intentionally don't scale (quote from Reid Hoffman), so much more.