Summary: In Part 1 of this episode, Lauren discusses, Why her brand is more of a movement, How it all started with a Blog, Why the Plus Size market is not served even though 70 percent of U.S. women call under this category, Why less than 2 percent of brands serve plus size women, Why it's so challenging to find funding for Plus size business, Why she was forced to start a modeling agency, Why she chose the affiliate model as a sales channel, and so much more.
