Rory Sutherland, Pt. 2 - Alchemy and How Behavioral Science Can Justify Unconventional Ideas

Summary: Rory Sutherland is the Vice Chairman of Ogilvy UK, an advertising and marketing agency where he co-founded the behavioral science practice. His latest book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense," was published earlier this year. Rory joins our hosts Erik and Zarak for a special two-part episode to share his unique perspective and expertise in identifying unseen opportunities in consumer behavior.