Summary: Brooke and Jeanna are joined by Aaron Hinde (@aaronhinde), co-founder and president of LIFEAID Beverage Company, to discuss the trials and tribulations of joining an industry with a 99% failure rate and somehow making it work. For more info on LiveAid Beverage Company, visit: https://www.lifeaidbevco.com/ Send us emails at: betweenthereps@gmail.com For more Brooke on Insta: @brookeence For more Jeanna on Insta: @jeanna_cianciarulo Learn more about your ad choices. Visit podcastchoices.com/adchoices