Summary: In Part 1 of this feature, Patrick and Dan discuss How they made tea more approachable, How their brand is based on the health benefits of tea, The secret of tea's success: it is the first plant-based beverage, Why lots of innovative beverage brand don't last, The two primary drivers in beverages, Why they couldn't imagine starting the business without a co-founder, What were the main issues in the early days and much, much more.
