Summary: In Part 2 of this episode, Alex discusses Why defining customer personas has helped them with messaging, Why leaning what works requires some failure, Why Refersioh has a team to help you strategize, When is the right time for an affiliate or influencer program, Why the brands that see success have a formalized influencer program, What's the difference between Affiliate and Influencer, Why onboarding shouldn't take weeks (or days), and How customer experience the platform, and so much more.
