Expand Your Holiday Strategy to Build Authority and Awareness – Tyson Stockton // Searchmetrics

Summary: Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics' Director of Services Tyson as they continue Holiday Triage week. They discuss the various ways to build holiday content awareness, and the added value cross-functional gift giving presents in awareness-building efforts to give your content the capstone shining star to top off your content tree.