Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react.

The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community.

The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion predicting what policies and rules Google may implement to regulate older, low value content.

The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases.

The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements.

As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape.

SEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEO's everchanging nature guarantees the industry will undergo more changes well into the 2020s. Join host Ben and Searchmetrics' CEO Jordan Koene as they kick off the first episode of the new year with 20/20 Vision week as they predict the increase of zero-click positioning in 2020.

We’ve reached the end of the road for 2019 on the Voices of Search podcast, rounding out the year taking one final look at data from Black Friday’s aftermath. Join host Ben and Searchmetrics CEO Jordan Koene as they review some of the big winners and the key winning strategies from Black Friday. Also, Ben and Jordan and take a moment to reflect on the Voices of Search’s growth in 2019 and share with listeners what they can expect from the podcast in 2020.

In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before releasing the data to the public. Join Ben and Searchmetrics’ CEO Jordan Koene as they review Searchmetrics’ analysis of Google’s Shopping Experience data and reveal the greater implications the data holds for the future of holiday search.

One inquisitive search is sometimes all it takes to inspire a career change to SEO. FastSpring’s Hamilton Kiah applied his vast portfolio of multimedia production skills to SEO and became a known, trusted digital media strategist. Join Ben as he interviews Kiah on when he first discovered his passion for SEO, how his robust multimedia production skills closely align with core SEO practices and how it has led him to develop a lucrative career.

Retail giants swept the field once again on Black Friday 2019, with Amazon expanding its online dominion and Best Buy experiencing visibility gains in mobile and desktop. Meanwhile, home furniture companies Wayfair and Overstock along with staple retail giants like Nordstrom and Kohl’s found themselves at the mercy of the Big 10. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they review who emerged victorious and who fell during the battle of Black Friday 2019.

Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion on how to best measure your holiday triage efforts and how to utilize performance analytics to inform your 2020 holiday season SEO strategies.

Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics' Director of Services Tyson as they continue Holiday Triage week. They discuss the various ways to build holiday content awareness, and the added value cross-functional gift giving presents in awareness-building efforts to give your content the capstone shining star to top off your content tree.

The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what optimization processes you use. Join Ben and Tyson for the third day of Holiday Triage week as they discuss the best optimization techniques to generate success within a short timeframe and which harmful techniques to avoid altogether.

Episode Overview: When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing one of the most vital steps in the Holiday Triage week checklist – prioritization.