760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky




App Marketing by App Masters show

Summary: Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned.<br> <br> Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.