43. MARKETING, SELLING AND SEMANTICS




 Lin Eleoff  show

Summary: Do you “HATE” selling?<br> Now, that’s no way to think about your business.<br> After all, what is a business if it isn’t selling?<br> In <a href="https://www.lineleoff.com/your-marketing-funnel/" target="_blank" rel="noopener">Episode 42</a> we talked about the importance of a marketing funnel.<br> This week I want to get into <a href="https://www.lineleoff.com/pricing-services-without-worry-guilt/" target="_blank" rel="noopener">the nitty gritty of selling and the mindset shift</a> you need to make in order to make money. That is a big part of why you’re doing this, right?<br> You are not a “used-car salesman,” saying whatever it takes to make the sale.<br> So, who are you? Be that coach who so believes in what she has to offer that selling simply becomes a conversation about the client and how you can help.<br> As you’ll hear in the podcast, I have a pet peeve when people say they “hate” selling and use semantics to flower it up and “invent” something that is still selling.<br> Show Notes and Links<br> <br> * <a href="http://46STEPS.COM"></a>“Don Draper” and his famous quote about selling;<br> * The psychology of selling and why it’s so important for you to understand;<br> * How I “sell” and why it feels so good for me;<br> * <a href="https://www.amazon.com/s/ref=nb_sb_ss_i_3_11?url=search-alias%3Ddigital-text&amp;field-keywords=brian+tracy+books&amp;sprefix=brian+tracy%2Cdigital-text%2C408&amp;crid=2B8JCVE63A1BY" target="_blank" rel="noopener">Brian Tracy’s books on Amazon</a>;<br> * Simon Sinek’s <a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B002Q6XUE4/" target="_blank" rel="noopener">Start With Why</a>;<br> * Daniel Pink’s <a href="https://www.amazon.com/Sell-Human-Surprising-Moving-Others-ebook/dp/B0087GJ8KM/" target="_blank" rel="noopener">To Sell Is Human</a>;<br> * <a href="http://www.gutsygloriouslifecoach.com" target="_blank" rel="noopener">Gutsy Glorious Life Coach</a><br> <br> Don’t forget to get your FREE copy of the <a href="https://www.lineleoff.com/46-steps/" target="_blank" rel="noopener">46 STEPS</a>.<br> Do you “HATE” selling?<br> Now, that’s no way to think about your business.<br> After all, what is a business if it isn’t selling?<br> In <a href="https://www.lineleoff.com/your-marketing-funnel/" target="_blank" rel="noopener">Episode 42</a> we talked about the importance of a marketing funnel.<br> This week I want to get into <a href="https://www.lineleoff.com/pricing-services-without-worry-guilt/" target="_blank" rel="noopener">the nitty gritty of selling and the mindset shift</a> you need to make in order to make money. That is a big part of why you’re doing this, right?<br> You are not a “used-car salesman,” saying whatever it takes to make the sale.<br> So, who are you? Be that coach who so believes in what she has to offer that selling simply becomes a conversation about the client and how you can help.<br> As you’ll hear in the podcast, I have a pet peeve when people say they “hate” selling and use semantics to flower it up and “invent” something that is still selling.<br> Show Notes and Links<br> <br> * <a href="http://46STEPS.COM"></a>“Don Draper” and his famous quote about selling;<br> * The psychology of selling and why it’s so important for you to understand;<br> * How I “sell” and why it feels so good for me;<br> * <a href="https://www.amazon.com/s/ref=nb_sb_ss_i_3_11?url=search-alias%3Ddigital-text&amp;field-keywords=brian+tracy+books&amp;sprefix=brian+tracy%2Cdigital-text%2C408&amp;crid=2B8JCVE63A1BY" target="_blank" rel="noopener">Brian Tracy’s books on Amazon</a>;<br> * Simon Sinek’s <a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B00..."></a>