Summary: One of the little known secrets of the investment world is that investors don’t invest in products - they invest in people! That means you’re also going to have to sell yourself when you approach investors for your business. In this Success Shortcut, I talk about the biggest mistake people make when trying to sell themselves to investors, and I also share some of the questions you’re going to need to answer during your pitch to show your investors exactly what’s in it for them.
