Ritual - Reinventing the Vitamin from the Ground Up!




The Story of a Brand show

Summary: In part 1 of this incredible episode, Katerina shares her journey including How she started Ritual at 4 months pregnant and Why it's so important to be transparent about ingredients, Why 1/3 of women can't fully utilize Folic Acid, Why being pregnant made her more creative, Why happiness in employees dictates the success of your business, Why being in a startup equalizes everyone, and Why being a mom is a great breeding ground for being an entrepreneur.