Summary: Katerina shares How they are combining science with culture to build a moat around her brand, How they are in a mission to help people form healthy habits, Why the things you do on a daily basis have the most impact on your body & mind, Why they launched an Apple App, Why people who aren't vegan, still want vegan products, What life was like immigrating from Ukraine and living in a refugee hotel, and Why guilt is the hardest thing about being an entrepreneur & mom and much much more!