Summary: In part 1 of this episode, Annie Jackson shares her passion for clean beauty and Credo, including: How Credo defines Clean Beauty, Why having a physical store was vital to them, Why it's important to listen to customers and watch them interact with products first hand, Why "Fragrance" is their least favorite word and why, Why physical retail is not for everyone, and How their "Mission in Action" events allow them to tackle and discuss significant, sometimes controversial, topics and much, much more.
