Summary: Zoos and aquariums are called upon to develop science-based solutions to growing problems like species extinction and population declines. One successful consumer-facing program meeting the needs of commerce and conservation has been the Monterey Bay Aquarium's Seafood Watch. What was a temporary campaign with printed lists of sustainably sourced dining recommendations for the aquarium's visitors has become an international effort and mobile app supported by more than 2 dozen scientists and professionals.
