Summary: In part 1 of this episode, Emmanuel discusses: 1) Why it was important to make wellness attainable for all, 2) How they took a chance by investing in the formula vs. marketing, 3) Why it was important to create products for people like him and his wife; people who practice Yoga, wellness, meditation, mindfulness, health, and love the outdoors, 4) Why it was important to find influencers who were authentic, 5) Why it's important for people to be aligned with a brand's values and principles.
