Penalties & recourse for grey hat SEO practices -- Joe Sinkwitz // Digital Heretix

Summary: In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time.   Topics covered include: - The impact of Google’s shift from manual penalties to algo updates and the concept of ‘ghost penalties’ - The importance of monitoring site and SEO performance when it comes to penalty triage