Are you sending the right usability signals to Google? --- Jordan Koene // Searchmetrics

Summary: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding content is the focus of today’s episode.   Topics covered include: - The importance of site speed - How Google's mobile-first approach prioritizes the mobile 'usability' experience - Measuring the impact of ads