Summary: RonJini Joshua discusses: Being on honest with yourself about who is your target market, Why you can have slightly different stories for each audience, How to create a media plan, Working with Journalist and bloggers, Making sure to have target goals, Provide customers with experience, Start planning for next year NOW, What is your share of voice and how to grow it, Building your own personal brand, Wy Taking a stand vs. middle of the road can lead to success and much much more.
