Mastering the Algorithm by understanding how Google handles search queries --- Jordan Koene // Searchmetrics

Summary: Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm Week.   Topics covered include: - The difference between informational queries, transactional queries and navigational queries and how they allow Google to understand how to serve very specific results - How determining user intent allows Google to serve up a richer user experience